Top 5 Fashion Games Performance in the UK: Q2 2025

In the second quarter of 2025, the UK market for fashion games saw varied performance across the top five applications. Here's a breakdown based on data from Sensor Tower.

Project Makeover by Magic Tavern, Inc. experienced fluctuations in its weekly revenue, peaking at around $114.9K in late May. Weekly downloads showed a downward trend overall, ending at approximately 4.7K by the end of June. Meanwhile, active users decreased steadily from 97.2K at the start of the quarter to 64.3K.

SuitU: Fashion Avatar Dress UP achieved a notable increase in weekly revenue, reaching $22.4K in early June. Downloads remained relatively stable, with a slight peak at 2.7K in late May. Active users fluctuated moderately, closing the quarter at 33.5K.

Covet Fashion: Dress Up Game from Crowdstar LLC saw its weekly revenue peak at $23.4K in mid-May. Downloads were modest throughout the quarter, with a high of 847 in mid-May. The active user count showed a slight decline, ending at 31.6K.

Glow Fashion Idol by Crazy Labs demonstrated a steady growth in revenue, peaking at $18.8K in early June. The app's downloads also increased, reaching 10.8K at the start of June. Active users peaked at 34.4K during the same period.

Lastly, Merge Studio: Fashion Makeover from Paxie Games saw an upward trend in revenue, ending the quarter at $18.2K. Downloads were highest in early June at 11.4K, with active users peaking at 28.2K mid-June.

For more insights and detailed analytics, visit Sensor Tower's platform.